Learn step-by-step how to diagnose colour personality type, using a variety of different techniques and tools, to create a bespoke colour and personality service that your clients will absolutely adore.
The point of using colour psychology in the world of image consulting is to get inside your client’s head to discover what makes her tick, who she is being right now, who she’d really rather be and how you can help her dress to express herself.
Human beings think about themselves 95% of the time. People want to know who they are, what they’re doing here, and how to make the most of themselves and their lives.
I started with colour analysis and personal style in the early Eighties when we just lumped everyone into 4 seasonal boxes, and for a constant learner like me, this was clearly not good enough. It was easy for the image consultant but more than disrespectful to the client.
You simply cannot dump billions of people on this planet into 4 neat little boxes, just to make the diagnosis process easy.
I always knew that there had to be more to colour analysis than simply diagnosing and dressing a physical lump of meat. Our clients are living, breathing human beings with feelings and emotions which must be taken into account when dressing for different occasions.
Our clients are looking for a way to express who they really are, or who they would like to be perceived as, on different occasions, and you cannot do that with a 2-dimensional physical colour analysis. But you can expand and deepen the colour experience for your 5-dimensional client when you help her discover who she is, with her colour personality type.
In this Colour Psychology course:
- Explore the plethora of different techniques and tools for personality typing that I’ve used myself so that you can choose which one(s) work for you
- Learn step-by-step how to diagnose colour personality type and create a bespoke colour and personality service that your clients will absolutely adore
- Enjoy a unique opportunity to explore the history of colour personality profiling
- Look in detail at my own approach to colour psychology which I’ve refined over the past 40+ years
- On completion of the course you will be using your own choice of tools and methods to profile your clients quickly in your head and, if you choose, to involve them in the diagnosis too
The colour psychology techniques and tools you will learn will give you insight into who your client is, who she wants to be, and how you can help her get there. After all, the more you understand your client, the more focused and personalised your services can be.
You’ll have my step-by-step tools to discover her colour personality and understand how this enables you to create a bespoke service for each individual client.
You’ll have so much more confidence working with your clients, and they will absolutely love the personalised service.
This course assumes you already understand the fundamentals of colour analysis so if you haven’t already studied colour analysis, I recommend Colour Analysis Training in a Box first.
